Website redesign Johannesburg

Keep what works. Repair what blocks growth.

Strategic website redesign for Johannesburg businesses with dated visuals, unclear messaging, weak mobile UX or declining search performance.

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01 / THE OUTCOME

A redesign should improve the business outcome without casually destroying the URLs, content and signals the old website already earned.

Pre-redesign content and SEO inventory

Improved positioning and visual system

URL and redirect migration plan

Post-launch crawl and conversion checks

02 / THE CONTEXT

A redesign is a business and search migration

Changing page names, navigation and templates can affect every search signal at once. The visual work must happen alongside content decisions, analytics and a clear redirect map.

We identify valuable pages and inbound links before design begins, then protect or improve their purpose in the new structure.

Best suited to

Sites older than their current business

Poor mobile conversion

Rebrands and service changes

Websites losing organic visibility

03 / HOW WE WORK

Clear priorities.
Visible progress.

01

Diagnose

We establish the search demand, competitive gap, technical condition and business priority before recommending work.

02

Build

We improve the structure, page experience and content around one clear search and conversion purpose.

03

Prove and improve

We measure visibility and enquiry signals, strengthen what works and correct weak assumptions early.

04 / STRAIGHT ANSWERS

Before we begin.

Reviewed September 2026

Can redesigning a website hurt SEO?

Yes. Removing or changing valuable URLs, copy, internal links and metadata without a migration plan can reduce visibility. That risk can be managed.

Do we need to rewrite everything?

Not necessarily. We retain strong evidence and useful content, then rewrite only where clarity, accuracy or page purpose needs improvement.

What happens after launch?

We check redirects, crawling, indexation, forms, analytics and representative mobile journeys, then address issues quickly.